Today’s world is characterized by technological advancement. To increase efficiency, large companies offer customer service through automated systems, heavily investing in cost reduction.
Customers of large companies are often served by machines
There are many current examples illustrating the rise of automation in various aspects of daily life. When a car breaks down, we contact the insurance company to request a tow. Nowadays, some insurance companies allow you to handle this request without speaking to a person: the process takes place via WhatsApp, and the only human contact is the tow truck driver, who calls when they are on their way to confirm the pick-up location. Similarly, telecommunications companies also communicate with customers through automated systems. In the first interaction, you have to clearly state the reason for your call and wait for it to be routed accordingly.
At the same time, email has become commonplace, assuming that everyone has an email address and knows how to use it, i.e., how to reply, attach documents, forward to another address, etc. Consequently, when you want to open an account with a company, make a complaint, request information, among other things, you are immediately asked to register your email address.
Technology alienates a group of older people
However, technology is alienating a segment of the population that did not grow up or work in the computing age. This group of people has never owned computers, often hears about the internet on television, but in reality, doesn’t quite know what it is and is unaware of what an email address is. They also don’t know how to use smartphones, so they are unaware of WhatsApp, social media, among others. They don’t have mobile data and don’t even know the meaning of the words “mobile data”. Thus, any matter that this group of people has to deal with or address is a source of discouragement and frustration, leading to feelings of despair and even anger.
On the other hand, family and friends are not always available to help with all matters. These elderly people feel invisible in the eyes of institutions that have focused solely on technological evolution.
Kindcare’s hassle-free assistance
KindCare aims to help the elderly who don’t know how to deal with a wide range of issues: complaints, requests for clarification of invoices, activation of services, scheduling appointments at public institutions to renew documentation, etc.
We consider ourselves a useful and fast solution because we have people with the knowledge to follow up on these types of requests in a serene and calm manner. This set of knowledge that KindCare possesses brings to the elderly a tranquility and peace that at this stage of life are essential to maintain a good quality of life. Contact us for more information!